Optimizing your SEO is one of the best ways to catch free traffic. You have to show Google who you are and that you provide value.

There are many moving pieces to be shown favor by search engines.

Being mobile friendly is now a must. Mentions and backlinks from other websites and social media tells Google, hey they must be popular for a reason. Along with fixing any SEO errors that are lurking behind the scenes.

I only practice white hat SEO, meaning above board practices to improve your traffic.

This includes keyword research and providing valuable content that your desired audience is actively searching for.

Fixing behind the scenes issues, like security, meta data, site speeds, mobile friendliness, and errors.

And optimizing off page SEO which are things outside of your website that influence where you land in the search results, like collecting reviews, backlinks and mentions about you from outside sources, activating Google services such as analytics and optimizing google my business for local listings.

Barely anyone clicks past the first page of search results, if you are not on page one you don't exist.

If you are a small local business, you want to aim for the Google Map pack, because 46% of clicks are received by the top 3 in the map pack, while only 19% in the ad box at the top.

It pays to be on the front page. This is a lot of free traffic you don't want to miss out on.

For a limited time book a free SEO diagnostic to see how your SEO is fairing and where you can improve your rankings to catch more free traffic.